Super Leadership :: Business, Creative Culture

Idea Generation and Creative Potential The global competitive forces are compelling organizations to develop highly modern and creative environment, where conception generation is encouraged and serves as a live blood for organizational survival by creating a strong creative culture. Because of this squeeze on organization to be more creative, they are turning towards subject generation and developing creative potential of employees. Idea generation is one of the crystal clear phases of the creative process (Kanter, 1988) (West & Farr, 1989).Similarly, it is argued that the creativity is nothing else but the generation of impertinent and useful ideas (Amabile T. , 1988). Likewise, it is commented that various scientists characterize creativity as a source of generating novel or useful ideas by individuals or teams members. This manifests that idea generation and creativity are two sides of a same coin (Greenberg & Baron, 2003). Moreover, creativity is a zippy characteristic re lated to life that we act upon in daily routine. It covers a problem at workplace that become pleasure or an imagination that becomes a reality in a hi-tech world (Bonnardel, 1999). Creativity and productivity are highly correlated due to which firms strongly believe in the do creativity has on better performance and due to this conviction, they spends a lot of money on creativity in firms (Dennard, 2000). However, in order to foster the idea generation and creative potential of employee in the organization are compelled to identify the underlying elements. For creating such environment, various factors have been identified & explored by the scholars (West M. A., Sparkling fountains or stagant ponds An integrative model of creativity and innovation implementation in work groups, 2002a) (West M. A., Ideas are ten a penny its team implementation not idea generation that count, 2002b) (Mumford, 2003) (Gilson & Shalley, 2004) (Amabile, Barsade, Mueller, & Staw, 2005) (Shin & Zhou, 2003 ), and (Cheng, 1994).More recently, in a study, it is substantiated the importance of interpersonal character of idea generation as highlighted in recent literature on creativity. Furthermore, it is argued that the establishment of ideas instigates the interaction between the individual and its social environment (Zhou, 2008). For idea generation, the broader (organizational) context needs to stimulate interpersonal contacts as much as possible. An open, helpful, somewhat inner culture, in which people can easily call on others, facilitates formal and informal social connections and idea generation.Creative CultureEverybody has a role to swindle as citizens and consumers, culture and creativity, at the same time, help deliver new, more sustainable ways of living and working.