American Involvment in World War I Essay

This investigation assesses American involvement in World War I before military intervention, and how this led to military intervention. In order to assess these causes, one must examine America’s involvement in the war before combat, the events that launched America’s military intervention in the war, American sentiments about the war before military intervention, and Woodrow Wilson’s actions before the war. Two sources used in the essay, America’s Great War: World War One and the American Experience by Robert H.  Ziegler and Woodrow Wilson’s speech to congress on April 2nd, 1917 are evaluated for their origins, values, purposes and limitations. The investigation does not asses the pre-war situations of any countries but the United States, and does not asses American military involvement during the First World War Summary Of Evidence Prior to 1917, America was already deeply involved in the First World War, though they did not have troops fighting in the trenches overseas. First, American involvement in the war was purely as a producer and creditor to the Allied Powers. The war, while catastrophic for the countries involved in its atrophied trench battles, provided America with an astronomical boost to its economy, from 2 billion dollars in exported materials in 1913 to nearly 6 billion dollars in exports in 1916. This economic boom was mainly brought on by Britain’s dependency on American foodstuffs and manufactured goods.. The economic ties between America and Britain tightened with public subscription loans. By 1917, Britain had borrowed 2. 7 billion dollars from American creditors. Historian Paul Koistinen wrote â€Å"Without American supplies, Britain could not continue the war; without American financing of almost 10$ million a day †¦ Britain would exhaust its reserves of gold and securities by March 1917. Its dependence was total. Cutting back procurement . . . would produce disaster in England† Originally, America did nothing but reap the reward of â€Å"neutrality†. When Americas turned their eyes to the stage of war in Europe, they were truly terrified. One Chicago newspaper joked â€Å"A hearty vote of thanks to Columbus for having discovered America†. This sentiment was echoed by many American citizens, who showed pride in President Woodrow Wilson’s decision to declare America a neutral state in the war. Americans thoughts on the war lied in their bloodlines, as a majority of Americans were descendants from either Allied or Central Powers nations. Most Americans, early in the war at least, didn’t understand the war or why it was being fought, and were glad that America wasn’t involved. However, these robust Anti-Involvement sentiments began to fade after May 7 1915, the day of the Lusitania crisis. German U-Boats torpedoed and sunk a passenger liner in British waters, killing nearly 1,200 civilians, including 128 American citizens. The murder of these innocents set off the first widespread pro war feelings in Americans. This outrage was justified, but was also heightened by yellow journalism that demonized Germans as barbarians and deranged killers. President Woodrow Wilson, taking note of this event and the outrage it caused, warned the Germans that any further violation of American rights would result in â€Å"Strict Accountability† for these actions. This, as well as the bloody war dragging on in Europe, brought up the question of military preparedness in the United States. By 1916, pro-preparedness sentiment was widespread, as 135,000 supporters of expanding the military marched on New York City’s 5th Avenue, for 12 hours. In Chicago, 130,000 telephone operators moved in the shape of an American flag, goose-stepping down State Street. In the election of 1916, Woodrow Wilson ran against Charles E. Hughes, who was backed by Theodore Roosevelt, former president and staunch Allied Powers supporter, as well as an advocate for military preparedness. Woodrow Wilson won the election by only about 600,000 popular votes. However, these sentiments were met with an equally strong anti-militarism force, saying that in a chaotic world, America must be a beacon and resist entrance into war, and resist building an enormous military. Strong anti-militaristic sentiments began to fade when British intelligence officers intercepted a telegram sent from Foreign Secretary of the German Empire Arthur Zimmermann to the German ambassador of Mexico, Heinrich von Eckardt. This infamous proposal, known as the Zimmermann note, proposed that Mexico wage war against the United States. Throughout America’s neutrality in World War 1, President Wilson had acted as a mediator, but with tension building to a terminal level and with the Zimmermann note, Wilson was forced to ask congress to bolster America’s military forces on April 2nd 1917. Later in the same year, America sent its first military forces oversees Evaluation Of Sources Robert H Zieger: America’s Great War: World War One and the American Experience Origins- (2000) Zieger is a respected labor historian Purpose- Provides an in-depth look at American involvement in the war. Value- The economic statistics and quotations from various primary and secondary sources allow the reader to evaluate the validity of the claims Zieger makes. Limitations- does not provide any new opinions or claims Woodrow Wilson, April 2nd 1917 to congress to persuade congress to bring the United States Origin- German hostile actions towards the United States Purpose- Persuade congress to declare war on Germany and the Central Powers Value- clearly outlined Wilson’s reason’s for entering war Limitations- doesn’t explain the underlying causes of military intervention or pressure from big business to declare war for entry  Analysis America’s involvement in World War One began with producing vital weapons and foodstuffs for the Allied Powers, as well as economically supporting the Allied nation’s governments. Throughout the war, the German Empire repeatedly acted belligerently towards the neutral United States, sinking passenger lines, killing Amer ican civilians. Tension with Germany also rose after the proposal to Mexico asking the Mexican army to wage war on the United States. These belligerent German acts, however, would not have held as much effect as they did if American political opinions had not been shifted by the German actions, the economic pressure of close ties to the Allied nations, or social pressure brought along by shifting political attitudes. These all contributed to tensions growing regarding American military involvement I World War One President Woodrow Wilson was a stalwart proponent of American neutrality in the First World War for the almost all of the war, but the American political climate at the time forced his hand.. He was able to win this election because most voters at the time had pro-neutrality sentiments. However, Wilson took into account his slim margin of victory, and the Republican’s yearning for a prepared military. These yearnings were brought on mainly by the Lusitania sinking. A major proponent for intervention, the previously mentioned Theodore Roosevelt, denounced these acts of the German Empire as acts of piracy. Roosevelt’s popularity made these statements extremely well heard. This shift in public opinion helped force President Wilson’s hand. America’s involvement in World War One before it entry in combat was extremely vital, producing millions of dollars’ worth of material for Britain and France, as well as financing the war through small loans. This dependency was built by J. P Morgan, who traded nearly 3 billion dollars’ worth of goods with the allied powers. By 1917, America had invested 2. 7 billion dollars in Britain alone. Historian Paul Koistinen’s quote regarding British dependency on American trade shows how deeply entrenched America was with the war’s affairs pre involvement. These statistics show that the allied powers were completely dependent on American economic support American corporations had an immense amount of wealth in the war, and if they Allied powers lost the war, all of their investments would be worth nothing, because the countries that had been responsible for repaying these debts would no longer exist. The war was taking a detrimental toll on the populations of the warring nations, and the war was almost completely atrophied. It was only a matter of time before one side lost, and it was essential to American business that it was the Allied Powers. Had the allied powers lost to the central powers, American financers would have lost 2. 7 billion dollars as a whole, 2. 7 billion dollars that were needed to give to American business, 2. 7 billion dollars that banks needed to stay in business. Throughout pre-involvement America, as early as the dawn of the war, so called â€Å"hyphenated Americans†, had opinions on what side of the war to support, dependent on their country of origin. German-Americans, the largest ethnic group at the time , supported what they thought of as their motherland, Germany, therefore supported the Central Powers. The second largest ethnic group, Irish-Americans, saw Great Britain as an oppressor, therefore were also supporters of the central powers. However, most Americans at the time were still pro-neutrality. A Chicago newspaper, expressing thanks to Columbus, wrote an article on the blessing of the Atlantic Ocean. This was a popular sentiment at the time, and many Americans were proud of Wilson’s decision to be neutral. After the sinking of American ocean liner Lusitania the support of neutrality began to fade. Before the Lusitania disaster, however, 92 ships had been sunken by aggressive German action. None of these attacks had gained as much publicity, partially due to the fact that the previous sinking’s hadn’t been as destructive. But this was also due to the fact that the Lusitania sinking was grabbed onto by yellow journalists. â€Å"The blood of these murdered victims cries for vengeance. If that cry is unheard, the people of the United States will always bear upon them the stigma of the greatest humiliation ever put upon a nation. Writes a reporter from the Toronto Telegram. President Wilson demanded that German U-Boats stop sinking civilian liners, and if they continued to do so, they would be met with military retaliation. This didn’t stop Germans from sinking boats, and Wilson’s failure to take action against them infuriated Americans. Observing the protests in American cities at the time, one can judge that huge masses of people were strongly in favo r of interventionism. Conclusion The process of the American military joining the Allied Powers seemed inevitable from the start of the war, but still took hostile action and over reaction to spark military involvement. America’s pre-war economic ties to Europe and America’s reliance on trade with these nations during the war made America’s involvement with these nations too deep to let them lose the war, therefore forcing combat. Woodrow Wilson’s strong stance on neutrality couldn’t stand up to the enormous pressure he faced from the people of the United States.

Problem-Solution Essay Essay

It only comes once every four years. It is a day of unity, expression, equality and freedom. Every citizen over the age of eighteen in the United States has the opportunity –the right– to be a part of something huge. Presidential Election Day. The long awaited day that is consumed by the media, Facebook, and Twitter months in advance. An individual can choose to voice an opinion with discretion and secrecy in the voting booth, or one could also choose a more vocal approach with heated debates, obnoxious campaign signs, and even the occasional protest. After all, this is the land of the free, and if there’s one thing Burger King has taught me, it‘s that in the United States you really can â€Å"have it your way.† So why is it, then, that in the midst of the exciting and tumultuous day of our general election, I see the youth of the country sitting in their dorm rooms with absolutely no intent of casting their ballots? Seeing firsthand the lack of political activity among my peers and all those belonging to Generation Y makes me question whether or not I should care enough to vote myself. There is no argument that young voters (ages 18-34) have increasingly shown a lack of voter turnout in general elections. According to an article by The New Republic, 53 percent of 18-29 year-olds visited the polls in 1972. By the year 2000, that figure had dropped to 35 percent, which became a new historical low. So why is this a problem for me and my fellow Generation Y brothers and sisters? The answer is clear and simple. By choosing not to vote, we are also choosing not to have anyone represent our ideals and political agendas in government. At a time with increasing student-loan debt, a shocking unemployment rate and overall declination of the quality of life, Generation Y has more reason now than ever to start affecting political change. â€Å"People who try to have influence on government are going to have more influence than people who do not try† (Wilson 161). All of this begins with the polls. Many causes of political apathy among the younger generation have been noted, and in some cases, several attempts have been made to attract these voters. Registration is one of these causes and this resonates in particular with college students. First-time voters have to get a registration form, learn how and when to register, and then deliver it. Most college students will have to request absentee ballots if they are unable to go to their designated polling stations on Election Day. Unlike the older generation, younger voters are typically not yet settled and therefore the voting process takes more effort. According to the Center for Information and Research on Civic Learning and Engagement, over a quarter of college students reported that they did not register to vote because they didn’t know how or had missed the deadline. However, there have been steps to make this process simpler including the motor-voter bill of 1993. This allows citizens to register to vote as they are applying for a driver’s license (Wilson 166). Perhaps one of the biggest causes for lower voter turnout among young people was identified through the honesty of my own roommate. Paige Toepper, my roommate and also fellow first-time voter, did not go to the polls for the 2012 election simply because she had not previously been engaged in the political issues and felt ill-equipped to suddenly be making such decisions. â€Å"I haven’t been following up on politics until this point and I don’t believe I should vote for something when I’m not even sure what it is that I am voting for.† Once I heard this from my roommate, I found it to be a common theme on my entire floor. The problem isn’t that Generation Y doesn’t care to vote but, rather, that no one has really had the chance yet to be exposed to politics in an informative light where we feel confident in our own beliefs. My proposal for the solution to this problem begins in the education system. We should integrate politics and current events into our curriculum for high school students. This would also include the entire process for registering first-time voters, so that those who have not been exposed have a base to fall back on. The lack of voter turnout among the younger generation is a serious problem for the future of America if young people aren’t allowing their voices to be heard and to influence government. If people do not start voting while they are young, there is no way to know if they will ever begin to exercise this fundamental right. Being able to integrate politics as part of high school curriculum is an easy way to start getting the young generation engaged and involved. By doing this we can begin to push forward new innovative ideas and ultimately begin to successfully form our future as a society.

The Biggest Archipelago In The Earth Environmental Sciences Essay

The Philippines is besides known as the democracy of the Philippines. It is fundamentally a south Asian state. It is an island located in the western Pacific ocean. The capital of Philippine is manila. The Philippines is fundamentally divided in to three parts geographically, viz. , Luzon, Visayas, and Mindanao. With all this islands combined the state ‘s coastline is 5th largest in the universe. It covers 36,289 kilometer. It is considered as largest Catholic state of Asia. Harmonizing to 2009, Philippines is 12th populated state about 92 million citizens. in history the Philippines have been an indispensable center for concern for its ethinc minority. In twenty-first century, the state is member in some planetary trade organisation include the APEC, ASEAN and WTO. The Philippine have opened their economic system to foreign market since 1980s. it besides set up a system of free of charge trade understanding with several state. The united provinces is one of the most trading spouse of the Philippines harmonizing to US section of commercialism, the trade between Philippine and US amounts US $ 15.4 billion in 2010. United States is besides largest investors of Philippines. The foreign direct investing was close to US $ 6 billion at the terminal of 2009. Under the new Aquino direction, the authorities programs to open more foreign investings in industries like touristry, excavation, concern processing operation.Philippines GeographyThe Philippines is the biggest archipelago in the Earth that is found in the south-eastern seashore of the Asia mainland. Philippines is bounded by H2O in which in the E by the Pacific sea, on the South by the Celebes Sea, and on the West and north by the South China Sea. The state consists of 7,107 island and islets. Merely 2000 of these islands are reserved. The populated and cragged islands are grouped into three: Luzon, the biggest island group, covers 141,395 square kilometres ; Visayas, 56,606 square kilometres ; and Mindanao, 102,000 square kilometres. Other chief islands are Samar, Negros, Palawan, Panay, Mindoro, Leyte, Cebu, Bohol and Masbate.The Philipine Archipelago is alienated into 15 parts. These parts are separated into state, and the state into metropoliss and municipality, and these into barangays. Barangay is the smallest political unit in the Philippines. The Philippines is a alone mixture of varied topography. Luzon and Mindanao is renowned by narrow vales, alluvial fields. turn overing hills and high mountains. The highest mountain are found in the larger islands which are Luzon and Mindanao that the mountain scopes are running north to south. The height of the mountains vary from 1,790 to 3,144 metres. These mountain scope are the natural barriers of the state. This saddle horse rang is the sierra Madre, the Cordillera, and the Cotabato scopes. The 4 major Lowlandss are set up in Eastern Cordillera, Central field of Luzon, Agusan every bit good as Zambales. The lesser islands of the Philippines are cragged in the inside and environment by narrow strips of discontinuous level Lowlandss which constitute the coastal rims. There are about 221 vents, 21 of which are active. Filipino has the finest havens in Southeast Asia the Manila Bay that has an country of 1,970 square kg metres and coastline of 192 kilo metres. Philippines has an estimated coastline of 18,411 kilo metres. There island of the Philippines has beautiful coral reefs which attracts tourer from all over the universe.APhilippines besides has a volcanic landscape for the ground that it sits in the unsteady pacifying â€Å" Ring of Fire † . Philippines had experience minor natural catastrophes in the past. Two mojor volcanic eruption that struck the state are from Mt. Pinatubo and Mt. Mayon Volcano. The roseola killed 100s and displaced thousand of people. Homes and footing of life were damaged that left non anything to the people.Philippines – TopographyThere are no major semisynthetic constructions impacting the geographics of the Philippines. The landscape is extremely assorted, with volcanic mountain multitudes organizing the nucleus of most of the large island. A Numberss of vents are dynamic, and the island has been capable to constructive temblor. Lowland are usually narrow coastal strips except for larger fields in Luzon ( Cagayan Valley and Central Plains ) , Mindanao ( Cotabato and Davao-Agusan vales ) , and others in Negros and Panay. River ‘s are little and normally seasonal in flow. Important 1s are the Cagayan, Agno, Abra, Bicol, and Pampanga in Luzon and the Cotabato and Agusan in Mindanao. Flooding is a frequent jeopardy. The shore of many of the island are embayed ( Manila Bay is one of the finest seaports in East Asia ) ; nevertheless, more than a few islands lack deficient seaport and demand offshore lightering for sea transit. The lone two inland H2O organic structures of undistinguished size are Laguna de Bay in Luzon and Lake Sultan Alonto in Mindanao.The major towns & A ; metropoliss of PhilippinesTopographic point Administrative Division Bacolod WesternA Visayas Cagayan NorthernA Mindanao Cebu CentralA Visayas Davao SouthernA Mindanao Manila NationalA CapitalA RegionClimate in the PhilippinesThe Philippines has a nautical temperate type of conditions conditions and has two distinct season raining and dry season. The high temperature mean scope from 23A ° to 32A ° Celsius ( 73A ° to 90A ° F ) in the uncomplete archipelago all through the twelvemonth. The waterlessness varies from 75 % to 85 % depending on the clip of the twelvemonth. The dry season is from November to April and the Wet season is from May to October. In Baguio ( The summer Capital of the Philippines ) , temperature norms 18.3A °C. The season differ throughout the islands because of the varying exposures to the two major air current belt, monsoon or nor'-east trades ( winter ) and southwest monsoon ( summer ) . Since of these air currents belt that have an consequence on our clime, the E seashore receive insignificant winter rainfall and the West coasts undistinguished summer rainfall. Rainfall steps from 5,000 millimeters in the cragged E seashore subdivision of the state, but less than 1,000 millimeters in some of the sheltered vale in the uncomplete twelvemonth. The Philippine archipelago is situated besides in the typhoon belt. That is why Philippines is hit by few typhoon and storm concluding in the month of July all the manner through October but sometimes it widen to December. The topographic points that the typhoon struck are the Northern and Eastern Luzon and the Bicol and Eastern Visayas Region. The strong point of the typhoon be different each twelvemonth. An norm of 25 typhoons visits the Philippines each year.A Not merely typhoon, Philippines is besides hit by copiousness called the El Nino. This happen from the dry period and expand to the moisture season. There is no rainfall in a long clip.Climate ChangeDry seasonDecember to June, 7 months are the dry season of Philippines. In this period trade air currents blows from north-east which by and large are dry. If it does rains in this dry season so it feels like afternoon shower to chill you down. This rain will non traveling to impact you more than that.In this dry season of Philippines, you will happen two differences. You will happen cool and dry conditions during the December to February. In Philippines the coolest month is January in the twelvemonth. Coolest means temperature around 25 grades Celsius, which is quite nice. We will happen hot and dry conditions in months of March to june. May is the hottest month of the twelvemonth. We can anticipate temperature more than 30 and low 40 grades.Rainy or moisture seasonAfter the heat of may and june, the season will interrupt in July. The period of July to November it rains. These rains calls monsoon. And this changeless winds brings rain. During the monsoon, the Philippines clime attracts typhoons which beat the aggressive eastern coastline of Luzon, samar, Leyte but about ne'er Mindanao. The typhoons blows from the way of the western Pacific in a north-western. In 2011, Philippines counted less typhoons per twelvemonth. But this clip they were more peaceable and made landfall more in the North.Natural Catastrophes:The Philippines is uneven to natural catastrophe, peculiarly typhoons, inundations, landslides, volcanic eruptions, temblor, and tsunamis, lying as it does across the typhoon belt, in the active volcanic part known as the â€Å" Pacific Ring of Fire, † and in the unnaturally imbalanced part between the aggressive and Eurasiatic tectonic home bases. The Philippines besides suffer major human-caused environmental debasement angry by a high one-year people growing rate, include loss of agricultural lands, deforestation, dirt abrasion, air and H2O pollution, unacceptable discarding of difficult and toxicant waste, loss of coral reefs, misconduct and maltreatment of coastal assets, and overfishing.The HazardscapeThe Philippine archipelago due to its location and natural properties is horizontal to natural jeopardies. It is situated in the Pacific Ring of Fire where two major tectonic home bases of the universe, i.e. the Pacific Plate and the Eurasiatic home base, the happening of temblors and tsunamis, and being of 220 vents of which 22 are classified as active because their eruptions have been found in historical records. It is located along the typhoon belt on the Western North Pacific Basin where 66 per centum of tropical cyclones enter or arise. Typhoons mean 20 events per twelvemonth ; five to seven of which can be instead destructive. Average one-year rainfall in the state varies from 965 millimeters to 4,064 millimeter. inordinate rainfall events activate landslides and lahar flows and are responsible for terrible and perennial inundation in low lying countries. steaming cyclones are accountable for an normal of 40 % of the one-year rainfall in the state. Decelerate moving or about inactive steaming cyclones study for extended periods of rainfall. Natural jeopardy are portion of the Philippine environment, but catastrophe happen because human being colony, substructure, people and their pecuniary actions are located where jeopardies occur. Costss of catastrophe impact are borne by authorities and single families, therefore endangering socio-economic expansion additions. Other menaces that warrant attending are complex exigency that are mostly semisynthetic, frequently with associated with armed struggle Natural Resources: A The major natural mineral income contain coal, Co, Cu, gold, gypsum, Fe, natural gas, nickel, fuel, salt, Ag, and S. There are lesser sedimentation of bauxite, quicksilver, and Zn. Other necessary capital are geothermic and hydroelectric power, fish, and lumber.Agribusinessscheme for farming in the Philippines comprise doing the universe ‘s largest rice client, which presently import the basic, self-sufficing. Multi-million dollar irrigation undertakings are presently underway to assist accomplish this end, while a National Irrigation Administration is seeking to learn husbandmans sustainable irrigation techniques. The authorities is besides forcing husbandmans to follow more commercial attacks to their concerns, organizing co-ops and specializing in high-value subsectors like organics. Finally, the sugar cane industry, face the chance of the sugar market place being flooded with inexpensive import when ASEAN liberalization boots in, is looking toward value-added green goodss like bio ethyl alcohol.harvest turning and workssagriculture, including piscary and forestry, plays a of import function in the Filipino market. At present, it provide employ to about 9.6 million Filipino who make up one semi of the entire work force. farming continue to account for the majority of entire service. The agrarian country registry a optimistic addition rate balance to other fabrication and fix. The export of farming merchandise carry on to travel up peculiarly now that wide assortment of undeveloped manufactured goods like veggies, fruits, and cosmetic harvests are dining in abroad trade. The established cropn exported by the Philippines are honey, coconut oil, banana, Ananas comosus in sirup, copra bar or repast, Mangifera indica, and other veggie. The Philippine has a broad assortment of flora from forestry to agricultural works life. The chief cardinal harvests grow in the Philippines are cereal, chief harvests ( Banana, coconut, Ananas comosus, sugar cane, java, Mangifera indica, baccy, Manila hemp, gum elastic, chocolate tree manioc, camote, peanut, onion, garlic, tomato, aubergine, chou and citrous fruit. ) and other harvest such as fibercrops, rootcrops, tubers, spices, fruits, bearing veggies, leafy/stem vegetable, other leguminous plants and other fruits.The Philippine veggie industryVegetable is a large and diverse merchandise in the Philippines. assortment of these workss can be set up in the state. This are educated intensively in concern farms and garden Plant. parts use as vegetable include anything from whole foliages, fruits, flower root, root tubers ( yam bean, murphy, sweet murphy ) and seeds storage roots and bulb ( onion, garlic and shallot ) . The most normally grown-up vegetable in moorland is white murphy, chou sweet Piper nigrum, Brassica oleracea italica, Brassica oleracea botrytis, boodle and tomato. For Lowlandss, vegetable such as solanaceous, cucurbits, roots, and leguminous plants.introduceFilipino import of both procedure and fresh veggie merchandises are lifting in last 3 old ages peculiarly on onion and Allium sativum. besides, institutional market are trusting on imports for there supply which is a job endangering the states vegetable industry. Bulk of the imports or 62 % are process vegetable merchandise of onion, garlic, tomato ( tomato paste ) and mushroom. The staying 38 % are imported as fresh like melons, Allium sativum, Brassica oleracea botrytis, Brassica oleracea italica, Apium graveolens dulce and others.ExportsState ‘s export depends on lone few harvest ( fresh or chilled ) 43 % of this are from Asparagus officinales, 28 % from shallots, 9 % on onion and the residuary 20 % are dispersed to other vegetable harvests.The Filipino Plantation Crops IndustryThe agricultural estate harvests industry is a turning fabrication in the Philippines. This is conveying approximately by the assortment of utilizations obtain from these harvests. Among the agriculture land harvests educated in the Philippines are coconut, rubber, chocolate tree, sugar cane, indispensable oils, and Manila hemp.Medicative Plants ProgramThere are about 15,000 species of works in the state. A figure of this species are curative vegetations and herb with distinguishable medicative value known for their healing belongingss. These workss are good beginnings of pharmacological ingredients able of bring arounding adult male ‘s complaint. Some of the ingredients are volatile oils, rosin, alkaloid, glycoside and intoxicant.location tendencySurveies have exposed that a big measure of people in the Philippines are awake of the potencies medical values of around 7000 works assortment. The sector of Science and cognition have conduct have found out that 80 species have been pr oven to be safe and effectual.Current Development in Horticultural Crop ProductionTurning SystemEven unreal mulching is non loosely use in the Philippines ; it is non new to agriculture production. Melon and strawberry agriculturists in Luzon are the most ascertained to be utilizing the engineering including plastic screen above the works life to support it from rain as such off-season crop is achieve. One kerb of such engineering is the stuff cost concerned and the proper disposal of the usage plastics. Tunnels with net screens or secluded cultivation are another engineerings in vegetable production, However, there are private houses persons and co-ops that are engaged in green house production of cut flowers and veggies utilizing mechanised nurseries. The nurseries are to the full with this with really all right cyberspaces that would forestall the entry of insects, therefore the works do n't hold to be spray with insect powder. The harvests were watered and fertilized through trickle irrigation ( fertigation ) this is wholly computerized, including the control of temperature and humidness. Plants are grown in soils medium consist of Cocos nucifera peat and clinkers. Other usage grow bags with turning medium that is fortified with some works food. Proliferation of nursery in the state is a welcome development because this is one manner of guaranting the supply of quality farm green goods needed by the upscale market. Tissue civilization researches were being conducted geared to develop rapid extension technique. Which will supply the agriculturists good quality seting stuffs for horticultural harvest production. Climate, the most of import environmental factor traveling works growing and advancement is the mean long-run clime of a situate, determined over a period of at least 30 old ages. In contrast, A climateA is the short-run atmospheric status of a topographic point. TheA climatic factorsA includeA rainwater, A visible radiation, A temperature, comparative humidness, A airA andA air current. Any difference in one of these climatic factors can hold of import belongings on the others and accommodate the assorted physiological procedure in workss numbering photosynthesis, respiration and transpiration. The Philippines ‘ rich volcanic dirt, bright sunlight and adequate rain history for the healthy growing of 1000s of works species in the archipelago. From refering 3000 category of monolithic foliages to 1000s more species of mosses and lichens, Philippine forests comprise diverseness of works life that non one of its neighbours.For most of the population, there are 3 types of housing.AThey are:-Nipa huts.-home made of bamboo, with nipa roof. Even foreigner will populate in a nipa hut as they are cool to populate in. normally, they use coco timber for the environment, have bamboo walls, roof made from banana foliages and cookery is on an unfastened fire. Better lower status places will hold bamboo floor or else the floor will be grime. There are no glass windows.– Plywood.-Homes made of plyboard with corrugated Fe roof. normally, they will utilize coco bunch for the frame, 3 ply plyboard for the walls. 5 or 7 ply plyboard for the floor. grooved degree for the roof. windo w will often be the slat type. Most often, these are unpainted and will worsen in a few old ages because of contact to the conditions.– Hollowblock.-Homes made of cement block call hollow blocks. They are a big long pillow brick with holes from side to side the center. for the period of edifice, the hole are filled with strengthen and steel bars for reinforce.. Hollow block places come in sizes runing from individual room to several floors. Some have tiled roofs and some have corrugated Fe roofs. bathroom are frequently indoors. Smaller hollow block places will most probably have slat type Windowss. Better quality places will hold aluminium window or imagine made of wood lineation window.Philippines Earthquake-2012A strong temblor of 7.9 magnitudes work stoppage off the eastern beach of the Philippines trigger tsunami warning across Asia. The temblor struck on August 31, 2012 at 20:47 local clip.DetailssDate and Time of Earthquake – 02:48 AM HST on August 31, 2012 co-ordinate – 10.9 NORTH 127.1 EAST site – Filipino Islands country scale – 7.6 on the Richter ScaleLocation of EarthquakeThe temblor was hit at a deepness of 21.7 stat mis and was centered 66 stat mis east of Samar Island and 91 stat mis off the town of Guiuan in Samar state.ImpactThe clang was felt at metropolis of Davao, approximately 250 stat mis south of Guiuan. One place was distorted in southern Cagayan de Oro metropolis. There was no electrical energy in several Philippines towns and metropoliss.Which authorities bureau do people turn to for in sequence during natural catastrophes?For conditions updates and typhoon signal qui vives:hypertext transfer protocol: //www.gov.ph/images/uploads/DOST-PAG-ASA-seal.png Philippine Atmospheric Geophysical Astronomical Services Administration ( PAGASA ) PAGASA is an bureau under the subdivision of Science and machinery. A It provides real-time update about the conditions and typhoon qui vives. Legend of PAGASA ‘s color-coded rainwater advisories, which may be issued through Twitter, the medium and coordination with the local authorities.For more information about the color-coded warning signalHow to do sense of PAGASA ‘s colour-coded warning signals: -A hypertext transfer protocol: //www.gov.ph/images/uploads/filler5-150Ãâ€"121.png hypertext transfer protocol: //www.gov.ph/images/uploads/weather9-copy-copy.pngProject NOAH The Nationwide Operational Assessment of Hazards ( NOAH ) is a plan Begin by the DOST to set in topographic point a receptive plan forA disasterA turning away and decrease, utilizing advanced information to heighten current geo-hazard susceptibleness maps..hypertext transfer protocol: //www.gov.ph/images/uploads/filler5-150Ãâ€"121.pngFor volcanic activities, temblors, and tsunami qui vives:hypertext transfer protocol: //www.gov.ph/images/uploads/Phivolcs-596Ãâ€"573.pngPhilippine Institute of Volcanology and Seismology ( PHIVOLCS ) PHIVOLCS is a service institute of the DOST. The organisation is tasked to extenuate catastrophe that may originate from volcanic eruptions, temblors, tsunami and other related geotectonic phenomena. Web site: A phivolcs.dost.gov.phAFor harm appraisal and amalgamate studies on authorities action:hypertext transfer protocol: //www.gov.ph/images/uploads/weather14.png National Disaster Risk Reduction Management Council ( NDRRMC ) The NDRRMC was established to follow catastrophe turning away and hazard decrease. ItA reports updates on the belongings and preparedness steps of catastrophe state of affairs such as typhoon, temblors, etc.For NCR inundation updates:hypertext transfer protocol: //www.gov.ph/images/uploads/MMDA.pngMetropolitan Manila Development Authority ( MMDA ) Provides real-time studies on traffic and flooded countries in Metro Manila ; AIDSs in inundation control in Metro Manila.Where do people direct contributions for those affected by catastrophes?hypertext transfer protocol: //www.gov.ph/images/uploads/DSWD-596Ãâ€"524.pngDepartment of Social Welfare and Development ( DSWD ) The DSWD is the organisation in charge for the distribute societal services to the Filipino people. It spearhead authorities alleviation operation for the period of incidents of catastrophes.SWOT of Philippines: –StrengthsFailingTheir economic development strength of agricultural merchandises include rice, maize, manioc, Mangifera indicas, Ananas comosuss, coconuts, sugar cane, porc and fish. Another chief contribution to their economic strength and development are industry such as: pharmaceuticals, chemical, fuel refinement, wood merchandises, nutrient processing, garments, footwear and fishing. Fishing industry The GDP and GNP rise comparing the other state. High degrees of corruptness High poorness incidence Agribusiness suffers from low productiveness Poor province of substructuresMenacesOpportunitiesA high population growing rate Laging rural economic growing and high rural underemployment. Widening disparity between the urban and rural hapless. Persistent exclusion of hapless and marginalized people from development procedures. Small entree for hapless people to productive assets and endeavor chances. Ineffective degeneration to drive local development. Unsustainable natural resource depletion. Hospital Infrastructure Wine concern Hotel concern Tourism Exporting flowers to India. Laundry concern Perfume concern Medicines

Delay Retirement as Housing, Stock Swoon Essay Example | Topics and Well Written Essays - 500 words

Delay Retirement as Housing, Stock Swoon - Essay Example The housing bubble of 2008 caused many Americans to lose thousands of dollars in equity value. The housing market used to be so good that many Americans bought a second property for investment purposes. Those people that choose the route of investing in the house market for profits have taken a huge hit since the majority of properties in the United States have lost a lot of value. According to the article the housing market in the U.S lost over 10% in value in 2008. Along with a depleting housing market retirees have also seen their other investment instruments go down in value in a significant manner. One of the financial retirement instruments that people invest on the most is 401k plans. These plans often invest a lot of money in the stock market. The value of stocks or equity went down approximately 15.5% in 2008. The loss of value hurt the potential retirees the most because older people do not have the leisure of time like young people do. A young person can wait until the market picks up once again. Retirees depend on that equity money to help pay for their living expenses. The combined effect of the devaluation in the stock market and the depreciation of homes has force many senior citizens to continue working instead of retiring early. As of 2008 approximately 78 million baby boomers reached the age of 60. Many of these individual planned on retiring early, but a lot of them have found it extremely hard to make a commitment to retireme nt due to the fact that the value of their retirement savings has gone down. The senior citizens that are supposed to retire are holding on to jobs that younger people need. This has created market inefficiency in the labor markets. There are so many jobs to go around in the United States. The current situation is unfair to both young people and older people.

How does the use of the Life of Hadrian for historical reconstruction Essay

How does the use of the Life of Hadrian for historical reconstruction support or problematize Hayden White's argument on the c - Essay Example The global nature of the world today necessitates scrutinizing of one’s views because there are so many historical points of view. The development of historiography means that the practitioner must develop his/her practice and conscience. Thus, Hayden White’s concept of narrative history is representative of constructivism in historiography. History is a difficult and ambiguous issue and may seem unreachable. However, it can be apprehended by structural thought. A historian should possess an array of skills, as well as the ability to utilize them in concert. For this reason, using the life of Hadrian to reconstruct history supports Hayden’s argument as it uses literature from other writers, some born a long time after his death, to reconstruct his story and that of the era he lived in. This is because little information about Hadrian exists with only snippets of information in historical texts. The 2nd century AD has numerous literary and documentary sources cove ring numerous issues. However, it is ironical that that little if any reliable historical narrative on the Roman emperors of this time exists. For this reason, Hadrian’s life can only be reconstructed using abbreviated accounts in Historia Augusta. Senator Marius Maximus, for example, proves to be a major contributor to the reconstruction of this period as he is quoted in the narrative. This is despite the fact that he lived two centuries after Emperor Hadrian’s death. For example, when reconstructing Hadrian’s interactions with the Spaniards after they refused to pay their levies, the text contends that â€Å"†¦to use the very words of Marius Maximus, and the others very vigorously, he took measures characterized by skill and discretion† (HA, Hadrian 39). Marius Maximus’ writings and works are used as the main basis for the Historia Augusta. The HA does seem to be based on hearsay and rumors and has signs of abbreviation and fabrication. For example, the author contends that â€Å"Even without the aid of a nomenclator he could call by name a great many people, whose names he had heard but once and then all in a crowd† (HA, Hadrian 65). For this reason, this historical narrative should be cautiously treated. However, seeing, as this is one of the only remaining sources still in existence about Hadrian and this era of emperors, it cannot be discarded. In fact, it becomes vital in filling in the gaps in the historical narrative of this period. Cassius Dio was a Roman Senator of Greek origin, and he lived in the third century. However, this does not stop the author of Historia Augusta from using him as a source to recreate this historical narrative. Again, this is because his writings deal directly with Hadrian and shed light on his life. Different from Marius Maximus, who has an unfavorable view of Hadrian, Dio is more favorable and so offers a different opinion of Hadrian that allows the writer to reconstruct Hadri an’s life. It is Dio who tells of Hadrian’s biography, which has since been lost by saying that, â€Å"So desirous of a wide-spread reputation was Hadrian that he even wrote his own biography† (HA, Hadrian 51). While the fact that Hadrian was known to love Greek culture, for example, the fact that he always reclined at table dressed either in a Greek cloak or a toga (HA, Hadrian 69), it offers

Food Van Business Plan Case Study Example | Topics and Well Written Essays - 500 words

Food Van Business Plan - Case Study Example Our master-chef team will oversee the whole process and ensure that the health regulations have adhered. Our foods will improve the well-being of our customers and hence our food will be prepared to have that in mind (Myrick 2012, p.23). Our grilled chicken is prepared in a convenient way using fresh ingredients. Each serving involves a sensational taste that is appealing to the customers. Our fish and veggies are pre-blanched and hygienically prepared and sealed in a way that is appealing to the customers. The veggies are being chopped and packed freshly to ensure that their natural tastes are maintained. All ordering, stocking and quality controls are managed by on an in-house computer-based system enabling usage patterns to be monitored maintaining ordering efficiency and minimizing wastage. Our customers can have their orders delivered at their destination within the campus. The business is a profit-making organization will aim at ensuring that the production cost is lower than the sales. At the beginning of each day, the van will arrive at the support kitchen where the foods will be loaded with the day’s meals. This will ensure that the supply of ordered food is constant and no inconveniences are experienced. Promotion of our products will be at offering gifts and subsiding prices on particular days. These efforts will maintain customer loyalty and ensure that customers have trust in the kinds of foods we offer.  

Argument essay structure Example | Topics and Well Written Essays - 1000 words

Argument structure - Essay Example It therefore important for an organization to have an efficient and effective leader in order to direct and bind all these diverse employees in order for the organization’s targets to be achieved. Generally, overtime, many people have had different viewpoints on the concept of leadership. For instance, Daft views leadership as a vital organizational component which involves influence on people, and â€Å"occurs among people who intentionally desire significant changes† (2008). Similarly, Yukl views leadership as a process used by managers to influence employees to get an understanding of what ought to be done and how it should be done in order to achieve organizational targets (2006, p. 8). As such, the concept of management and leadership does not merely entail setting up plans and following the set procedures, but it instead requires the managers to effectively direct the diverse set of employees towards achieving the organizational objectives. However, it is worth noting that unlike the â€Å"Great Man’s Theory† which suggests that leadership is inborn rather than natured, Daft’s and Yukl’s viewpoint implies that leadership is a process t hat requires teamwork, influence and practice in order to achieve organizational goals. Equally important, with increased competition as well as numerous emerging new markets, today’s organizations have become more complex. This has hence led to a high inter-organizational and intra-organizational competition, a factor that has brought up an urgent need for effective and efficient leadership in organizations. Primarily, leadership competency encompasses the various practices, functions and responsibilities which the management are required to take. Thus, the competencies points out the various functional skills that leaders must develop in order to be able to take up responsibility effectively. To illustrate, leadership competencies are used in the

Film Analysis Essay Example | Topics and Well Written Essays - 1750 words

Film Analysis - Essay Example Because the lives of the men in the town are entertwined with the town itself, in that if the town is bustling and healthy, then the men in town are engaged, working and supporting their families, and when the jobs were shipped overseas, the men in the town suffered. The fates were one and same – as the town died, so did men have more problems finding a job, and these men were less masculine and less well-off then they would have been had the steel factories stayed in business. The men in this film, therefore, all live pretty hopeless lives. They are only trained, for the most part, for the steel mills. The exception to this is Gerald, who is the only white collar man in the group. Nonetheless, Gerald’s fate is also tied in with the fate of the town and of the steel industry, in that Gerald was a plant manager. Masculinity, Class and the Town of Sheffield The masculinity of the men in this movie is threatened, simply because they do not have a way of making a living for their families. The lead character, Gaz, is threatened because he has a young son, and he cannot afford to pay child support, therefore his ex refuses visitation between himself and his son. Dave, who is Gaz’ best friend, is threatened because he, too, has problems supporting himself and his wife, because he is out of a job as well. Lomper is threatened because he apparently cannot afford to leave home, and he apparently had no mates before he met Dave and Gaz. Because of this, he attempts suicide, but Dave saves him. Gerald perhaps has the most to lose, outside of Gaz, because he lives an upper class life in a tony suburb, complete with gnomes. His house is so luxurious that he has his own tanning bed, and his lifestyle is such that his wife talks about the two of them going skiing. However, because he has been out of work for the past six months, while lying to his wife (he told his wife that he was going to work everyday, when, in actuality, he was going to job club every day, looking for work). This impacts the men’s masculinity, because they cannot support themselves and their family. According to Djundjung and Irawan (2003), the fact that the men are not working impacts their masculinity and their identity, simply because so much of a man’s masculinity and identity is centered around what they do for a living. In essence, society does not have a role for these men. Thus, the men have issues with their own sense of self-worth. Dave feels that it is inevitable that his wife would cheat on him, as he has nothing to offer her, in his view. Gerald actually does lose his wife, not because he is out of work and everything they own is repossessed, but because he was so ashamed of his situation that he could not come clean with her. Gaz, despite having an outwardly cheerful, even cocky, persona, really is insecure and afraid that he is a failure as a dad. While these men are stripped of their masculinity, because they are stripped of their jo bs and their roles in society, the film also portrays a relationship that is more literal with the stripping of masculinity. This relationship is between Guy, the handsome, well-endowed man who auditions for the troupe, and Lomper. They have an attraction, and, the film intimates, a relationship with one another. The irony of this is that neither of these characters are explicitly shown to have their masculinity threatened. Not much is known about

Cultural phenomenon in African-American History from the Colonial Era Essay

Cultural phenomenon in African-American History from the Colonial Era to Reconstruction - Essay Example Her sisters were sold away from the family. Her mother held the rest of the family together with a determined resistance which was an inspiration to her daughter. Ben was freed from slavery at the age of forty-five, but continued to work as a foreman for his former owners. The family was helpless to fight for the freedom which his wife and children were later entitled to. (Biography.com). The young Harriet’s childhood was marked by harsh conditions: she inserted her toes into the smoldering ashes of a fire at night, in order to avoid frostbite. She received severe whippings even as a small child, working at various jobs, including weaving, housekeeping and baby-sitting, by the age of six. At the age of 12, she was seriously injured by a blow to the head, inflicted by a white overseer for refusing to help him tie up a runaway slave. This injury continued to be the source of life-long seizures, severe headaches and narcoleptic episodes. In 1844, at the age of 25, Harriet married John Tubman, a free Black man, who did not share her dreams of escaping to freedom in the North (Williams).    In 1849, Harriet’s owner died and she feared being sold to the South. This impelled her to make a bid for freedom. She was initially accompanied by her two brothers, but the men lost their courage and returned to their slave life. Guided by the North Star, penniless and friendless, Harriet hid during the day and walked across strange country by night. Her determination is seen in her words, â€Å"I had reasoned dis out in my mind; there was one of two things I had a right to, liberty, or death; if I could not have one, I would have de oder† (qtd. In Simkin). She secured aid from white abolitionists. Harriet’s escape bid included being covered in a sack and carried in a wagon, using a succession of ‘safe houses’ and finally crossing the Mason-Dixon line (dividing the free states of the North and the slave states of the South) to reach Phi ladelphia. In a poignant tribute to her freedom, Harriet says, â€Å"When I found I had crossed that line, I looked at my hands to see if I was the same person. There was such a glory over everything† (qtd. in Biography. Com). Harriet then embarked on the next stage of her life, which was to make her one of the most remarkable women in African-American history. Harriet took on a job in Philadelphia, worked tirelessly, and used her pay to help other blacks follow her path to freedom. She made the acquaintance of William Still, who was one to the most active ‘station masters’ of the Underground Railroad. The UGRR was the route to freedom along which slaves were transported from the South to the North. In order to maintain secrecy, the routes were called ‘lines’, the safe-houses were ‘stations,’ the slaves were ‘freight’ or ‘packages’ and the agents who guided them were the ‘conductors.’ With Stillâ₠¬â„¢s help, and that of the Philadelphia Anti-Slavery Society, Harriet became an official ‘conductor’ of the UGRR. When the Fugitive Slave Act of 1850 made the North dangerous for runaway slaves, who faced the threat of recapture and return to their former masters, the UGRR made Canada the destination of the people it guided. In 1851, Tubman moved to St. Catharines in Canada and used the city as the base for her activities.

Strategy Formulation Essay Example | Topics and Well Written Essays - 1500 words

Strategy Formulation - Essay Example Expansion into foreign markets proved successful for Altria and they added more countries to the list to distribute their products to. Some critics cite the reason for foreign expansion as to sell their controversial products where policies are not as strict as in the US. After the Master Settlement Agreement which imposed some marketing and selling sanctions on Altria’s products, Altria had to reinvent their strategy and aim to expand worldwide where such restrictions weren’t applicable. Although Altria has been successful in worldwide operations, their controversial tactics, health hazards of their products, increasing litigations and the availability of cheaper counterfeit products pose serious challenges to them to operate globally. Maybe to counter these threats, Altria has announced that it would split up the International division of Philip Morris in 2008 after the meeting on January 30, 2008 subject to favorable tax ruling. (Ambregni, 2008) Question 2: SWOT Analysis Altria's basic revenue comes from its cigarette brands of Philip Morris. Therefore any factors that affect Philip Morris brands, affects Altria to a large extent. Therefore the analysis done below is strongly related to the cigarettes brands of Altria Strengths Global Operations - Altria operates globally in more than 150 countries with over 25 Philip Morris brands (MapofWorld, 2005). Although their competition is strong, brands such as Marlboro being the most popular cigarettes in the world. Having different laws and opportunities to exploit certain rulings that are not applicable in US, Altria has penetrated the international market. Philips Morris international, once spun off, is expected to get 48 billion dollars of annual revenue. This would also free the international division to focus on external soils without any restrictions that the company still faces because of US policies. (Ambregni, 2008) Strong Brand Names - Altria is the parent company of basically cigarette manufacturing companies. Over the years Altria's company, Philip Morris have built strong brands such as Marlboro, Benson and Hedges, Philip Morris, Parliament, Virginia Slims etc. the popularity and awareness of these brand linking to Altria has created benefits for the company in terms of profitability, sales, product diversification and customer loyalty. Addictive Capability of their Products - Altria's companies all have a similarity in one aspect of the products made. They all have addictive tinges. Almost all Philip Morris cigarette brands, John Middleton's Cigars and SAB Millers brews contain the characteristics of leaving a person want more of it. Since customers want to keep having these products, Altria has ensured that its customers remain loyal and get 100% customer retention. Supports FDA Regulation - "Philip Morris USA is the only U.S. tobacco company that supports meaningful and effective regulation of tobacco products by the U.S. Food and Drug Administration (FDA)." This creates a competitive advantage for Altria in the US to have the support of FDA which the consumers follow very strictly. (Altria, 2005) Focus in One Area - In 2007, Altria spun off its food subsidiary Kraft Foods so that Altria could focus on tobacco side. By focusing on one area, the management and strategies can be all aligned to meet the corporation's objectives easily and more efficiently. (Ambregni, 2008) Opportunities Production in Foreign Markets - banking on the success in US, Altria can expand its operations further by increasing production in foreign markets. Some countries that have to import Altria products, have to pay high prices. By adding those countries to

Cell Phones & Japan Essay Example | Topics and Well Written Essays - 750 words

Cell Phones & Japan - Essay Example These were the 1G (first generation) phones and they worked upon the Analog Transmission Technology available at that point of time. Soon, the popularity of these automobile phones grew and there was a demand for such phones to be available outside the automobile. As per Wikipedia, this demand triggered the innovation of a mobile telephone device, which was quite bulky in size and had to be carried around in briefcase. This mobile communication device was a novelty item and found takers in the form of rich businessmen, executives and those who considered it as a status symbol. (August 2008). The mobile communication in Japan has since then evolved into the present day state, where it is a way of life for the Japanese population. The evolution has spanned across development of 2G, 2.5G, termination of analog technology and the advent of digital technology. Today, the predominant technology in Japan is 3G, which allows wide area voice telephony, video calls and broadband wireless data, all in a mobile environment. The evolution of cell phones in Japan can be traced back to 1985, when the 2G (second generation wireless telephone technology) digital network made an entry. It was launched by Radiolinja of Finland in 1991. 2G systems were significantly more efficient and secure. It allowed digital encryption of conversation and data services for mobiles such as SMS. 2G services in Japan use an exclusive standard called PDC (Personal Digital Cellular). The PDC standard used in Japan allows the cell-phones to be of a much smaller size than the regular GSM phones that are in use in other geographies of the world. The primary operators of the 2G service in Japan are NTT DoCoMo, Softbank Mobile and KDDI. At the peak of 2G operation in Japan, there were close to 80 million subscribers using the PDC standard phones. The popularity of the PDC phones have since then

Epic of Gilgamesh - Brandon Barros Essay Example for Free

Epic of Gilgamesh Brandon Barros Essay The Epic of Gilgamesh is considered one of our first recorded literary pieces and I think it has shaped and influenced our present day lives in many ways. One thing that really caught my attention about this piece is the description of the main character, Gilgamesh. Very similar to movies and stories today, Gilgamesh, is described as a beautiful man. They mentioned him having the perfect body, â€Å"endowed† with beauty, courage†¦. and his beauty being perfect compared to others. He is described as being someone everyman wants to be, someone you can only dream of, they take it a step further and say he is two-thirds God and one-third man. He is the ultimate movie star. I think this began defining beauty and the type of person we would expect to see in stories, plays movies. Gilgamesh is a manly man who is not perfect, he is relatable but he is also something you could never be. It leaves you wanting to be like someone you never could. How might our stories and movies be different if we didn’t set this standard of beauty with our first piece of written literature? The story and quest is timeless and we see the same framework used today in many movies, novels†¦etc. The creation of friendships, enemies becoming friends, death, questioning life, all are common in books and movies today. Gilgamesh’s questions about life and dealing with death reminded me of books like, â€Å"Tuesdays with Morrie†, or the movie â€Å"My Girl.† Both of these movies deal with the lost of a friend and take you through a dark period of grief and reflection. Last year I watched a movie called â€Å"Percy Jackson the Olympians: The lighting thief.† I couldn’t help but notice a very similar concept†¦ a boy is part god and part man, defying the Gods, but also seeks the Gods for wisdom and later becomes a hero. Throughout the story he is questioning the problems in his own life, but at the end he realizes decisions were made in his best interest. It seems that this type of literature has heavily influenced the Greeks as well. Another influence that is mentioned when people talk about the Epic of Gilgamesh is the similarities between characters in the story and â€Å"characters† in a modern day Bible. Utnapishtim seems very similar to Noah, he tells a story of the human society being beyond redemption and being punished by a great flood. Utnapishtim is instructed to build a boat, bring on all creatures and becomes a hero after the great flood. If this story has influenced the modern day bible, then its influence on modern times is priceless. The story of Noah is one of the most popular bible stories ever and is still being reinterpreted today. Within the next 24 months there is a big budget movie called â€Å"Noah† starring Russell Crow and Anthony Hopkins coming out. Over time, I think we will continue to recreate these stories and see them retold from different perspectives. Something that I find particularly interesting is how popular this story has become with Ancient Alien Theorists. The History Channel show, Ancient Aliens, goes into great detail about the Epic of Gilgamesh. They believe that what we consider as old myths and stories were once considered stories about our actual past. Is it a coincidence that the book of Genesis in the Bible has a very similar flood story? A great flood, a man who is not perfect given the order to collect animals, abandon riches, the flood seems to punish mans sin. There is an obvious relationship, is it possible that the Hebrew bible â€Å"borrowed† from this mythological story? Years ago in Iraq they found what many people believe could be King Gilgamesh’s tomb. If he really existed, is there any truth to the story? Is it simply a myth? ~ Brandon Barros

Refurbishment Vs Redevelopment In Malaysia Construction Essay

Refurbishment Vs Redevelopment In Malaysia Construction Essay Malaysia property market has experienced a drastic change in 2008. The property market moved from a boom at the end of 2007 to uncertainties due to increasing construction cost. Finally, the property market moved into a relatively quiet market towards the end of 2008. With all the banks trying to tighten their loan terms, obtaining loans for development of all types of commercial building have been difficult in the last three years. Yet, study shows that there is still a high demand for space in office building in area like Kuala Lumpur. From time to time, there are several developments of new office buildings in Klang Valley area. From the study done by JPPH, there is an increase of approximately 10 million square metres of new office space throughout Kuala Lumpur. Yet, the average vacancy rate in office space decreased to 18.6%. This proved that the demand for office building is still able to cater the increase in new office space. Study also showed that there is a new supply of approximately 280,000 square metres of new office space and additional 92,000 square metres of office being refurbished and repositioned in the year of 2009. So, building owners have to struggle to maintain the popularity and the competitiveness of their building. The current lack of new-build development raises the likelihood of grade-A supply shortages when the occupier market returns, creating investment opportunities for carefully targeted refurbishment. But, usually owner is in great dilemma when they are in such situation. As everyone know, the refurbishment of office space offers advantages over new-build which can facilitate the achievement of economic, social and environmental sustainability. But, redevelopment is the ultimate solution for eliminating all problems regarding the maintenance, changing tenants requirement and other probems. Making comparisons between refurbishment and redevelopment is also problematic because the term refurbishment can be used to encompass a wide spectrum of building works, from minor cosmetic improvements through to extensive reconstruction. But, in the majority of cases, refurbishment will be a quicker and cheaper means of restoring second-hand office space to grade-A specification. As a low-cost option, the refurbishment of office space should be intuitively attractive in an economic climate marked by a lack of development finance. But in many cases refurbishment is as costly as redevelopment and likely to carry with it greater risks and physical constraints. Problem statement Malaysian has been accused as a clever builder but poor manager. For example, certain office buildings in Golden Triangle are often looked deteriorated and relatively matured compared to other purposed-built office building. Example of such older office buildings are those office building located on the fringe of Central Business District, like Jalan Ampang. These older office buildings have a higher tendency to be left vacant due to its poor office building images. This will leads to lower rental rate to be paid by the tenants to remain its competitiveness. Other important characteristic of such office building also includes by low occupancy rate, lower quality of the building and services provided. Besides, recent office developments are very likely to adopt green features such as energy saving, reduction of wastage and water usage, as well as the use of environmentally friendly materials. This new trend in development had forced many owners evaluate the condition of their building and try to make several changes to the buildings to attracts more tenants. These efforts are important to attract corporations who fascinate energy-saving and environmental-friendly building. But making such decision is not easy. The owners have to evaluate the cost and benefit of each choice, and determine the solution he desires to improve the condition of his buildings. But other factors also have to take into consideration. For example, the rate of interest the bank would charge for development of different risk, the time of completion and others also greatly affect the decision-making of owner Objectives of study This study has three main objectives. There are: To determine factors influencing the decision-making in deriving a solution to the method chosen. To identify the benefits of building refurbishment or redevelopment to the building users. To determine whether tenant likes refurbished secondary office building or newly redeveloped building. Scope of study The scope of this study will focus on selected office buildings, both building which had undergo refurbishment and those which had undergone redevelopment. To ensure a more complete study, the newly constructed building is also considered as building undergone redevelopment. The respondents of the questionnaire are limited to tenants in Golden Triangle area only. As for the property manager, all property managers can be chosen as the interviewee. Building manager who are hired by owners and acted on behalf of them, will gives their opinions in owner perspectives (maximise profit) and current tenants will voice out their preferences in choosing a building space. Methodology All the relevant data are collected through primary data and secondary data. Primary data includes questionnaire, samplings, interviews and case study. In this study, respondents identified in questionnaire study are selected property manager who represents building ownerà ¢Ã¢â€š ¬Ã¢â€ž ¢s point of view and some tenants within Golden Triangle area through sampling. As for interview session, interviewees targeted are property manager who are the representatives of building owners. Through this interview sessions, benefit of building refurbishment and redevelopment will be ascertained. Finally, case study of three similar office buildings will also be done as the quantitative analysis. All three building will be compared according to the cost incurred for construction and the benefit obtained. Then the differences in term of occupancy rates, rental and others will be calculated to represent the increment in term of market value. On the other hand, collection of data in this study will also includes references such as reference book, journal, articles, conference paper, property market reports, internet/ website searching and other sources. In addition, data will also be collected from books, magazines or newspaper article to obtain general information on building refurbishment and the effects of building refurbishment. Further details of methodology will be discussed in Chapter 3. Structure of Study This study consisted of five chapters. The brief discussion of each chapter is discussed as follows: Chapter 1 Chapter 1 is the introduction of the study. This chapter starts with an introduction of this study with a brief background. Besides, other things like problem statement, scope of study, methodology and others are also discussed in this chapter. Chapter 2 Chapter 2 is about the literature review. In this chapter, definition of building refurbishment and redevelopment, benefit of building refurbishment and redevelopment and others will be discussed in this chapter. Besides, factor influencing decision making of building refurbishment and the tenant preferences will also be discussed. Chapter 3 Chapter 3 is the methodology. In this chapter, methodology used to survey and interview in order to gather information needed. The structure of questionnaire is also discussed in this chapter. Furthermore, a brief discussion on the opinion of respondents of questionnaire and interviews will also be carried out in the last part of this chapter. Chapter 4 Chapter 4 is the chapter regarding research findings analysis. In this chapter, data gather will be analysed and presented in this chapter. An analysis on the benefit of building refurbishment and its value-enhancing ability will also be carried out by studying the information gathered through interviews, questionnaire survey, and secondary data. Chapter 5 Chapter 5 discuss about the conclusion and recommendation. In this chapter, conclusion from the findings and analysis of data in the previous chapter will be discussed and summarized. Besides, it also illustrate on the confirmation of the objectives and overall summary for the whole study. Other information included in this chapter is the suggestions for further study.

Red Bulls Marketing Strategy

Red Bulls Marketing Strategy All big brands around the world are now shifting towards the phenomenon of globalization. A product is no more confined to geographical boundaries. Globalisation calls for global marketing strategies being implemented around the world to resonate the brands identity and its image to target customers. A synonymous marketing strategy is cost-effective and this is the strategy applied by many big companies around the world. However, experts also say that this is not always a wise strategy because consumer behaviour around the world varies from culture to culture and from nation to nation. For instance, an American consumer will react and respond differently as compared to a Nepalese consumer. Thus, while implementing global marketing strategies, a wiser move would be to tweak it, customise it, and to relate it with the local consumer behaviour. Similarly, few international big names in Nepal have only implemented their global strategies and are not probably exploiting the huge potential they have. One such case is that of Red Bull in Nepal. Since the entrance of this drink in Nepal, it has done well enough to survive in the Nepalese market as compared to some of the other energy drink brands. Red Bull has implemented its global marketing strategy such as unconventional method without really evaluating its effects on the customer loyalty in Nepal. Thus, the question still remains whether the customer loyalty is influenced by Red Bull in Nepal that uses global unconventional marketing strategies. Statement of problem Red Bulls marketing strategy around the world is to use unconventional strategies that involve guerilla stunts and buzz generating tactics to communicate to their customers. Guerilla marketing is based on below-the-line (BTL) activities where brand recall is created through events and stunts that are mostly related to sports (X-games), parties, adventure and music. The sports Red Bull supports are ones that are not popular in Nepal. Formula one and X-games are not really popular. Similarly, Red Bull does a lot of promotional events at discotheque to enhance its brand. But this is not applicable in Nepalese situation because we dont have any such type of place. This is where the problem lies for Red Bull in Nepal. Like everywhere, the strategy depends on unconventional marketing which is not applicable and does not relate to the Nepalese culture and tradition. For example, how many people in Nepal would be interested in free style football? Hence, if they conduct a sports event based on free style football, still many people who are unrelated to these events will not consider joining there. Also, the idea of X-games that involve moto (motorcycle racing), skiing (ski big air, skier cross), snowboarding, snowmobile, Inline skating, skateboarding, and car racing are not played in Nepal. Thus, any event based on these games would be absolutely useless here. We do not have well organised night clubs and discotheques, as already described. These areas are the best places where most of Red Bulls promotions and selling would take place around the world. Red Bull also conducts a lot of its adventurous events around the world in deserts and mountainous areas. In these contexts, security is the prime issue. One would also argue Red Bull should use above-the-line (ATL) methods of promotions (e.g. television, print and radio) to communicate to a larger audience. The bottomline here is that Red Bull Nepal is not considering the local culture and consumer behavior and is blind ly implementing its global marketing strategies to communicate with its customers. That is why the current research has been done to find out the effectiveness of Red Bulls global unconventional marketing strategy, for example BTL method, in customer loyalty in Nepal. Aim and Objectives Aim The current research was conducted to find out the effectiveness of Red Bulls global unconventional marketing strategy (e.g. BTL strategy) in customer loyalty in Nepal. Objectives To analyse the situation of consumers in energy drink Do they consume energy drink? Are they aware of energy drinks available in markets? Do they prefer any energy drinks? To analyse the factors that affect potential target market of Red Bull in Nepal. Do gender, age-groups, marital status and income of consumers have any effect on Red Bull market in Nepal? Analysis of the Red Bull brand in customer loyalty What consumers think about Red Bull quality? Why consumers think Red Bull was unique among drinks? What consumers think about Red Bull brand? Will Red Bull consumers keep on purchasing it on future? Will Red Bull non-consumers consider purchasing it on future? To analyse the effectiveness of Red Bulls marketing strategy in customer loyalty in Nepal? Will sampling affect customer loyalty? Will promotion events affect customer loyalty? Any suggestion in enhancing customer loyalty? Justification of the study At the end of this study, our research will help understand the effectiveness of Red Bulls global unconventional marketing strategy (e.g. BTL strategy) in customer loyalty in Nepal. In addition, this study will be important to analyse the Red Bull brand in customer loyalty. A detailed report would be generated regarding consumer behavior, preferences, attitudes, reactions, lifestyles, and characteristics which would help us prepare an in-depth analysis on our research objectives. An exciting prospect of this project would be to find out to what extent Red Bull possesses the ability to reach markets and reach consumers as using unconventional marketing strategies limits their reach and opportunities. Lastly, the study will generate recommendations that will be crucial in Red Bull marketing strategy in future. Scope of the study The study comprises of conducting a research in different parts of Kathmandu targeting individuals and groups (principally university and college students, celebrities and media related persons) falling into our target criteria in order to find out the effectiveness of Red Bulls unconventional marketing in Nepal. The research also involves interviews with industry experts to gain their viewpoints and comments on the matter which was important to understand about Red Bull markets in this country. CHAPTER-2 LITERATURE REVIEW Unconventional marketing In the corporate world, the term marketing simply refers to activities carried out by organizations or individuals in order to generate awareness capture interest and boost sales. There are mainly two strategies to generate marketing, for example conventional and unconventional marketing. The first, conventional marketing, a traditional marketing technique, mainly refers to the use of media or ATL activities for the purpose of promoting the brand. These conventional methods comprise of television advertisements, print advertisements in newspapers, magazines, broadcasts on radios, billboards or hoardings and other sources of media. Unlike conventional marketing, the unconventional marketing refers to all those forms of marketing that require lower budgets and more time, imagination, creativity and a lot of energy rather than monetary support. Compared to conventional marketing that lacks an interaction between the organization and the end user, unconventional strategy is more interact ive with customers and gets them really engaged with the activity itself. Examples involve public interceptions, random giveaways or free sampling, and publicity stunt (PR). Unconventional marketing is synonymously used as guerrilla marketing, buzz marketing, public relation tactics, viral marketing, social media, BTL in various literatures. This marketing campaign is principally interactive with consumers who are unexpectedly targeted in unexpected places. Therefore, this campaign is aimed at generating buzz and viral marketing via a unique, engaging and thought-provoking ideology (Romane Knight, The Best Guerrilla Marketing Strategies, http://marketingnotesja.hubpages.com/hub/The-Best-Guerrilla-Marketing-Strategies (Blog), accessed on 21 September 2012). While both forms of marketing result in increased awareness, persuasion and education of the brand, unconventional marketing helps build a bond between the brand and the customer. The Exforsys Inc. website (2011) states that unconventional marketing is an experiential marketing which appeals to the emotions. The customer develops an emotional attachment to a brand, product, person, or idea. Therefore, unconventional marketing greatly enhance the customer interaction in order to gain valuable insights and consequently enhance loyalty. Customer loyalty When a company or a business organisation is opened, it is aimed to generate and retain a loyal customer who would continuously attach with the company in the context of its long-term cost-effective business. The ideology of retaining a long term relationship with brand loyal, i.e. the customer who has the continuous requirement of the same product is called customer loyalty. Customers will leave the company or organisation if it is not aimed at curomer loyalty. Various explanations have been found regarding customer loyalty in literatures. Sivadas and Baker-Prewitt (2000) said there is an increasing recognition that the ultimate objective of customer satisfaction measurement should be customer loyalty. Anton (1996) described satisfaction is positively associated with repurchase intentions, likelihood of recommending a product or service, loyalty and profitability. In 1997, Guiltinan, Paul and Madden (1997) said that satisfied customers are more likely to be repeat (and even become l oyal) customers (Guiltinan, Paul and Madden 1997). While these statements indicate that customer satisfaction is one of the factors of customer loyalty, customer dissatisfaction does not always lead to a reduction in loyalty. For example, even dissatisfied, some customers may be loyal because they dont expect to get any better service even if they did change (Reichheld 1996). In addition to customer satisfaction, brand loyalty may be another factor which may play in customer loyalty. Sometimes, customers can also feel a sense of loyalty and emotional attachment to a particular brand (Fournier 1998). However, the relationship of the brand with a customer is a two-way process in which it is not concerned how a customer feels to a particular brand, and this association is just preference or proclivity (Peppers and Rogers 2004). Customer Acquisition The assurance phase Customer Development The education bonding phase Customer Commitment The sales phase Customer Retention The continuation activity phase Customer Loyalty Cycle Satisfaction Satisfaction Satisfaction Satisfaction S2 S1 S3 S4 Figure 1: Customer Loyalty Cycle as a Business Model used by the Scuba Schools International (SSI) Dive Centres. They acquire students and convert them into loyal customers. S1: Step 1, S2: Step 2, S3: Step 3 and S4: Step 4 (Adapted from http://divessi-indo.com/acquisition/systems.php, accessed on 24 September, 2012). Finally, price may be one of the determining factors of customer loyalty (Fisher 2001). For example, good pricing is an important factor in encouraging customer loyalty (Abratt and Russell 1999). In contrast, if a customer is loyal to a brand, he/she will not care of future price changes (Clark et al. 1995) indicating price may not play a role in customer loyalty. While customer loyalty depends on different factors, the process of customer loyalty is not an easy task in business. The process of customer loyalty can be achieved in 4 steps (Figure 1). The first step is called the assurance phase in which customer is acquired via different marketing or business strategy. Then, customers are made satisfied and then, they are given different trainings and education programs to keep them bonded. This is the education and bonding phase and is the second step of customer loyalty. Again, the customers are made satisfied and customers make commitment in the sales phase or third phase. The satisfaction to customers is continued and customers will stick to the same brand or the same company in the continuation and activity phase. This is quite important to keep the customers retention. The cycle is repeated followed by customer satisfaction. Therefore, customer satisfaction may be one of the important factors in customer loyalty (Figure 1). Measuring marketing effectiveness Companies spend billions of dollars annually on marketing. Because of increasingly competitive markets, firms strive to produce higher and higher profits. This leads to calls for justifying the marketing expenditures (Rust et al 2004). Powell (2002) states that marketing effectiveness is the quality of how marketers perform their marketing activities in order to optimize their expenditures and achieve both short and long term goals. The difference between marketing effectiveness and efficiency is explained by Rust et.al (2004) as they state for example, that price promotions may be efficient in delivering short-term revenues and cash flows but ineffective in the long run if it is destroying profitability and brand equity in the long run. Figure 2: The Chain of Marketing Productivity (Adapted from Journal of Marketing 2004, vol. 68, pp. 76-89). The Chain of Marketing Productivity is a conceptual context that can be utilized for evaluating marketing effectiveness (Figure 2). This model explains the effects of certain marketing actions of a firm on its position and standing in the market. Rust et al (2004) believe that every firm must have a business model which is used to track the effectiveness of marketing expenditures in influencing the knowledge, beliefs and emotions of the customers that ultimately leads to purchase behaviours. They stress on the fact that marketing efforts such as advertising and product improvements help in building long term assets such as brand equity. These long term assets are leveraged to deliver profitability in the short run. Customer thoughts, beliefs and feelings that lead to purchase behaviours are usually measured through non-financial measures such as attitudes and behavioural intentions. These non-financial measures drive financial performance measures like sales, profits and stock values in the short and long runs (Rust et al 2004). Behaviours Hoyer and Macinnis (2009) states that consumer behaviour reflects the sum of all consumer decisions from acquisition to disposition of goods, services and experiences. Behaviour of the consumers is a dynamic process reflecting acquisition, usage and disposition activities. The questions of what, why, how, when and how much to acquire, use and dispose a particular offering can have a major impact on how strategies for marketing and communications are developed. In order to produce, communicate and provide appropriate goods and services, marketers need rich insights on consumer behaviours and what they value (Hoyer Macinnis, 2009). Marketing efforts such as communications and promotions have a long term impact on consumer behaviour. In recent years, consumers have become more price- and promotion-sensitive over the time because there is a lot of information and choice available to them. This is why more and more companies are attempting to influence consumer behaviours through marketing efforts such as promotions and communications (Mela, Gupta Lehman, 1997). Sales Revenue Sales revenue numbers are the most objective measures of marketing effectiveness. Financial benefits, such as sales, from particular marketing efforts are assessed in numerous ways. One traditional method is the Return on Investment (ROI) which is the relative return that is obtained from the required expenditure. Financial impacts like these affect the firms financial position in terms of profit and cash flow. However, these methods are controversial and ineffective if relied upon solely. This is because most of marketing efforts are played out in the long run; there effects cannot be observed in the short run, while methods such as ROI only assess short term effectiveness of marketing efforts. A better usage of such methods must incorporate future cash flows so as to predict and determine the long run marketing effectiveness (Rust et al 2004). Brand Equity Brand equity is a relatively new concept which has developed from the past two decades as core marketing concept. It suggests that brand value can be derived from the discounted cash flows received from the sale of products/services as a result of associations of the brand with those products/services (Rust et al 2004). Rust et al. (2004) further cite Tybout and Carpenter on the enormous brand equity of Home Depot which was the US$84 billion in 1999. This shows that even though there may be a short-term divide between ROI and marketing efforts, it may not be completely ineffective due long laSting value offered through brand equity. Elements of brand equity such as customer lifetime value, brand awareness, associations and recognition can be determined by recognizing prevailing perceptions regarding the brand and functional as well as emotional value propositions that the brand provides (Dunn Halsall, 2009). The impact on customers and resultant developments in valuable assets such as brand and customer equity influence a brands market share and revenue, hence, enhancing its competitive position in the market. Long term benefits of these assets can increase customer responsiveness to brands and its extensions, willingness to pay premiums, referrals, increased usage rates, lower after sales support costs, customer retention and loyalty. All of these factors reflect a larger market share to be enjoyed by the brand with guaranteed greater profitability (Rust et al 2004). There is a wealth of means to measure market effectiveness. Methods to evaluate marketing tactics and impact of marketing expenditures provide the necessary tools to affect the practice of management and to bring further credibility to marketers. From an accounting standpoint, marketing productivity must be categorized into modifications in financial assets as well as intangible assets such as brand equity (Rust et al 2004) . Red Bull-History Red Bull is a popular energy drink that had been manufactured since the early 1962 by the TC Pharmaceutical Co., in Thailand by Chaleo Yoovidhya. The name of the company was subsequently changed into Red Bull Beverage Co. Ltd. It was introduced into the Europe by the Austrian guy Dietrich Mateschitz, who found out that one of the Thai energy drink called Krating Daeng (Thai: Red Bull) was good at soothing the Jetlag. He finally realized that the Asia has a wide potential market for Energy Drinks and there was no such kind of product available in the West or the Europe. In 1984, he established an Austrian company called Red Bull GmbH that sold about a million cans in 1987. Consequently the sale was expanded to other countries like the UK, Germany, Switzerland and others (http://www.fundinguniverse.com/company-histories/red-bull-gmbh-history/). Throughout the world, it is the leader in the energy drinks market and has about 70% of the market share and has annual sales of billion dollar s (Data Monitor, Red Bull GmbH, 2004). Red Bull-Branding When introduced to the markets of the world, very few believed in the successful potentiality of Red Bull as a brand and product. The mere concept of energy drink was brought into inception by Red Bull and most believed that such a confined product category of energy drink was not required when you had other options such as tea or coffee as energy boosters. Beardwood (2010) remarked that Red Bull might be a slightly safer alternative to alcohol. Although there are negative assumptions related to Red Bull brand, it has now become the leading energy drink manufacturer around the world. Regani in 2006 believes that the soul reason of the success of Red Bull in marketing is due to its audacity to think out of the box and its trend setters rather than followers (Regani (2006). Red Bull-The brand While considering Red Bull as a brand, it reflects energy, enthusiasm, active life, trend setters, adventurous and everything that is about youth and its whereabouts. When a person is found to consuming Red Bull, the image created in mind is a cool and trendy one and that is the kind of positioning they have achieved as a brand. All brand managers at Red Bull maintain that the positioning of Red Bull will never change no matter what the situation is, as that is what Red Bull, as a brand has thrived on. Red Bull is more about the brand than the product itself. According to Gschwandtner (2004), it is not Red Bulls sales strategy that helps it sell like hot cakes around the world, but it is its innovative branding strategy that has helped it become the number one energy drink name of the world. Red Bull-Marketing strategy across the world Red Bull as a brand is rebellious in nature and it certainly proves the kind of unconventional marketing strategy it has chosen. They absolutely refuse to advertise and use some of the conventional modes of promotions such as billboards, banner advertisements, taxicab holograms and blimp in a way that many brands would opt to do. Even their TV spots are very different from others. Played only on niche channels, they are merely sketches of a mysterious Austrian artiest that tries to amuse the audience more rather than educating them. They completely pursue unconventional marketing techniques to build the brand that majorly includes buzz generating tactics, event-based marketing, hiring brand ambassadors, supporting student projects, free sampling and others. Rather than going on mass, Red Bull targets underground style with BTL activities. It aims to produce viral buzz by paying college going students, disc jockey (DJ)s and young opinion leaders to host events and parties where the drink can be served. These are the sort of parties Red Bull encourages its ambassador to lead or organise as it aims to associate its brand with such events. Therefore, strong Red Bull branding can be observed at club, cafà © and discotheque where young crowds are mostly present. Red Bull does not spend on advertising and flashy celebrity endorsement. They hire hip youngsters, students and unconventional sports athletes to endorse their brand and promote it. These not only cost less but are also more effective as they are closest to the target market and know the required consumer behaviors. Besides that Red Bull organize and sponsor extreme sports events like the X-games and freestyle football which against complements their strategy of unconventional marketing. Campaigns Their campaigns are mostly based on organizing events that are associated with the brand. These events usually include unconventional sports, parties, student based events and exhibitions. They use such events to heavily brand their product using all kinds of aesthetics and tools. Plus, they also sample at these events to generate product trial and to let their target consumer experience the functionality of Red Bull. Their most recent campaign was the world tour of free style biking champion Kenny Belaey who was taken to all Red Bull operating countries where he performed stunts at different schools, colleges and universities. This event was used to build an impression for Red Bull as an adventurous, outrageous and unique brand. Sampling was also conducted at all stunt venues. Before the tour of Kenny Belaey, Red Bull organized the Free Style footballing competition all around the world where youngsters flaunted some cheeky skills to win the major prize of going to the World Cup in South Africa. Publicity stunt/buzz generating tactics The main motive of Red Bull behind using unconventional and unique marketing strategies is to generate or create people talking about them that gradually support to promote them. They aim to create a buzz through their events that is why they do not prefer using the conventional modes of communication (e.g. TV, radio and print media). Red Bull aims to create a viral fever through its events where people are amazed by the activities they perform and talk about it. The message spreads like wild fire that is the thing each Red Bull brand manager or brand ambassador targets in all its operating countries. Main motive is to do something so outrageous and unique, that people keep talking about it. Therefore, the brand is both getting the required mileage and developing a customer base for itself. A small example of how Red Bull tried to generate a buzz was the high jump that their hired athlete attempted from the tallest buildings in all the Red Bull operating countries. Media was invited to the stunt and heavy Red Bull branding was exhibited. There was great hype and anticipation because of such an outrageous attempt being made by a person. People kept talking about it and there was a certain buzz about this stunt. The venues for the stunt were heavily branded with Red Bull aesthetics to demonstrate that it is Red Bull who owns the event. The stunts were successfully completed in all Red Bull operating countries with the media heavily publishing it on TV, print and radio. The amazing factor was achieved as people were talking about it and this was exactly what Red Bull wanted to achieve with this stunt. In this context, it might not be selling the product through these stunts but it is actually developing the brand as an adventurous and unique one and also that it is creatin g a buzz about Red Bull which is basically the target and aim of the Red Bull brand manager or ambassador at the closing of the event. Endorsements Red Bull does not really rely on celebrity endorsement as that is not its style. What it does is acquiring sports teams around the world and supporting them as its official sponsor. The following endorsements are currently made by this brand: Red Bull is the official sponsor of all X-games conducted around the world. This endorsement complements their marketing strategy of being unconventional. All venues and player dresses are Red Bull branded and heavy sampling is done at these events. Red Bull has acquired two football teams around the world. One plays in the Major League Soccer in the United States of America and is known as the New York Red Bulls (http://www.newyorkredbulls.com/), accessed on 25 September, 2012). The other one is in the Austrian Football League and is known as Red Bull Salzburg (http://www.austria-salzburg.at/, accessed on 25 September, 2012). Both the teams have their kits branded with Red Bull. Red Bull Salzburg even have their stadium named after Red Bull and is called the Red Bull Arena. One can easily notice the heavy branding of Red Bull at the stadium. This is an effective plan that involves the heavy media coverage of football all over the world. Red Bull owns a Formula One team which has been doing incredibly well since the acquisition took place (http://www.formula1.com/news/headlines/2010/5/10796.html, accessed on 25 September, 2012). The car and the drivers dress are completely branded with Red Bull logos. This is again a very effective because Formula One racing gets a lot of coverage around the world and gives Red Bull the required mileage in its target audience. Red Bull endorses the major stars in unconventional sports and gaming. A stand out example is Kenny Belaey who has been supported by Red Bull throughout his career as a free style biker (http://www.tribalzine.com/?Kenny-Belaey-after-the-success-of, accessed on 25 September, 2012). Sampling through brand ambassadors Another strategy of the marketing by Red Bull is the contract with brand ambassadors at schools, colleges and universities to represent the brand at social events and hangouts. These brand ambassadors are given cartoon/s of Red Bull to sample at parties and spots where Red Bull might be needed. These situations occur when students are in mental or physical stress due to various reasons, for examples sports events or time of academic examinations. The idea is to hire cool college going students to represent the brand amongst its intended target market. Another promotional strategy is involved in educating consumers. Red Bull organises travel in by its staffs in a car that carries large cans of Red Bull. The Red Bull staffs target those individuals who lack energy and wishes of energy. Then, the staffs give a free can of Red Bull to these people. This strategy seems to be successful during the introduction of Red Bull into public. Red Bull-Establishment in Nepal and structure Red Bull was finally launched in Nepal in 2002 and since it has been a leader in the market with relatively lesser competition. Red Bull was brought to Nepal by S.M. Chawla Company that only handled distribution of Red Bull initially. When the headquarters in Dubai assessed the sales in Nepal, they decided to officially start their operations in an office of their own. In 2004, Red Bull Nepal was established with three functional departments namely Marketing, Sales and Finance. Red Bull is currently being operated in Kathmandu with the Asian head office being in the United Arab Emirates (Figure 3). It has set up its premises in all three cities where distribution and marketing operations are executed. The current organizational structure of Red Bull Nepal is shown in Figure 3. Figure 3 : The current organizational structure of Red Bull Nepal. Marketing The current organizational structure of Red Bull Nepal is governed by Asian Head Office. This office primarily plans and executes BTL promotional activities for Red Bull. Understanding the consumer need and coming up with activities to fulfill them is one of their most important tasks. Pre- and Post- event communications of all promotional activities are also taken care of by this office. Each city has one marketing head and three Student Brand Managers hired from popular universities to work as a team. Marketing department also handles communication via social media like Facebook and others. Sports and Events This is a dedicated team that plans around the year activities based on sports and other functional events. Red Bull conducts all its marketing through guerilla style and that is why this department has its special importance. They primarily plan and execute accompanied by collaboration with the marketing department. Finance Finance Department consists of a precise and dedicated full-time team member. The finance team distributes the budget for executing the marketing activities. This department also looks after the wage control system. The team also maintains and keeps track record of monthly sales. This department submits the monthly reports of sales performance to the head office in Dubai. Communication This department handles all the pre- and post-event communication of Red Bull events and activities through all media that include TV, print, radio and social media. This strategy is similar to the idea of communication in unconventional marketing of Red Bull brand to its audience. This department actively stays in touch with people in the media to disseminate news about everything that Red Bull is doing not just in