Current issues in advertising Essay Example | Topics and Well Written Essays - 1000 words - 1

Current issues in advertising - Essay ExampleDuke grew to become the leading cigarette brand by 1890 . Woodbury Facial oap, a woman dish antenna bar, wa almot dicontinued in 1910. The oap ale decline wa revered, however, with ad containing image of romantic couple and promie of love and intimacy for thoe uing the brand. Jovan Muk Oil, introduced in 1971, wa promoted with exual entendre and decription of the fragrance exual attraction propertie. A a reult, Jovan, Inc. revenue grew from $1.5 million in 1971 to $77 million by 1978 (Del, 66-111)In contemporary maintream conumer advertiing (e.g., magazine, network and cable televiion), ex i preent in promotional meage for a wide tend of branded good. Ad feature provocative image of well-defined women (and men) in revealing outfit and poture elling clothing, alcohol, beauty product, and fragrance. Advertier uch a Calvin Klein, Victoria ecret, and Pepi ue thee image to cultivate a ubiquitou ex-tinged media preence. Alo, exual information i ued to promote maintream product not traditionally aociated with ex. For example, the Dalla Opera recently revered declining eaon ticket ale by marketing the more laciviou part of it performance. A a reult of it exual promotion trategy, eaon ticket package old out fater than ever before . (Del, 66-111)ince the 1960, reearcher uing ocial cience method have attempted to undertand the role of ex in advertiing for elling brand. pecifically, they have attempted to undertand exactly how exual content catch the advertiing communication proce. In thi article, I organize thi body of reearch by firt defining and decribing common type of exual content examined by invetigator, and past by reviewing major approache in pertinent effect reearch. Finally, I et